Allie- Director of Social Media and Merchandising

Allie’s interest in fashion stemmed from an early love of sewing and creating. What started as quilting with her mom grew into cutting up and reconstructing clothes in Jr. high, and eventually designing and making her own wedding dress.

Allie graduated from West Virginia University with a degree in Fashion Design and Merchandising with an emphasis on Design. After college, Allie married her college sweetheart, Alex, and moved closer to his hometown, ending up in Norfolk, VA.

During her time in college in Morgantown, WV and after, in Auburn, AL she worked in small boutiques, building relationships with customers and focusing on merchandising and social media. Upon arrival to Norfolk, her fashion career shifted to working at both Nordstrom and Free People. Fortunately, she discovered TRISH where she has been a loyal, trusted and adored face of the store for almost 6 years. She is presently director of social media and merchandising and knows all our customers by name!

She recently had her first child in 2022 and Natalie James is certainly a bundle of joy! She has an innate love for animals, especially Nadia, her rescue dog. Her hobbies include photography, sewing, and spending any “free time” she has scouring flea markets/thrift stores and sourcing vintage and antiques to decorate her home. She has a love of all things beautiful with a story to tell.

Pretty much a beautiful human being, we like to think will grow old at TRISH!